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The Art of Coffee Roasting

Roasting coffee beans is like watching a fascinating transformation happen right before your eyes. It all starts with raw, green beans that don't look anything like the aromatic coffee we know and love. But as these beans are exposed to heat, they go through an amazing journey that brings out their delicious flavors.


Light Roast:



This is where the roasting adventure begins. The green beans spend about 12-14 minutes in the roaster, turning a light brown color. At this point, the beans develop a nice toasted aroma, and their natural bright flavors really shine through. Light roasts have a vibrant, perky taste that's perfect for those who like their coffee on the livelier side.





Medium Roast:

As the beans keep roasting for a bit longer, around 14-16 minutes, they take on a richer, medium brown shade. This is the sweet spot for many coffee lovers. The flavors become more balanced, with the acidity toning down and the body getting fuller. You'll notice a more pronounced aroma, too, making this roast level a crowd-pleaser.









Dark Roast:

Now we're getting into the deep end of roasting. The beans stay in the roaster for 16-18 minutes or more, turning a deep, dark brown color. As they get darker, the sugars inside caramelize, giving the beans an oily sheen and a deliciously bittersweet flavor. Dark roasts have a bold, intense taste with low acidity and notes of caramel, chocolate, or even a hint of smokiness.


Throughout this journey, the roaster needs to keep a close eye on the beans, adjusting the time and temperature just right. It's like an art form, coaxing out the unique flavors hidden inside each batch of beans. From light to dark, every roast level offers its own special taste experience for coffee drinkers to explore and enjoy.

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